45 counties in California have joined together to help create awareness about drunk driving. Last Friday the “Avoid” campaign started and will continue through Labor Day on September 1st. The actual idea for the campaign began back in 1973 and it’s aim is to bring together law enforcement agencies to help fight drunk driving.
The tag line for this campaign is “Drunk Driving. Over the Limit. Under Arrest.” and an estimated $50 million will be spent to carry it out throughout the country. $30 million is allotted for TV and radio ads while $20 million goes towards extra police enforcement.
“Drunk driving is a top priority for the police, CHP, and sheriff deputies in California, but other motorists on the roads are one of the best weapons we have against drunk drivers,” said Christopher J. Murphy, Director of the California Office of Traffic Safety. “We’re asking the public to report drunk drivers by calling 911 and providing the location and a complete description of the vehicle.”
I think this campaign is a great idea, but it should be something that is done all the time, not just two weeks out of the year. Nonetheless, at least something is being done!
Find out more about the California Avoid campaign at the website: http://www.californiaavoid.org
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